We promote UKauctioneers daily on a number of different social networks such as Facebook, Twitter, LinkedIn and Pinterest to drive traffic to our site, engage with new potential customers, and maintain relationships with our existing members; the ultimate goal being to generate more interest in your catalogues and cultivate loyal customers for you.
Promoting our site through our own social networks is just the tip of the iceberg however and we now offer our social media expertise to our clients.
As part of our new social media package, for just £200 per month (including £50 advertising budget paid directly to Facebook) we help you to keep your page regularly updated with fresh, original and relevant content, put your page in front of a specifically targeted audience, and promote specific posts to those people.
These methods are proven to hold the interest of your current Fans and reach out to other users to help grow your fan base and in-fact your overall web presence. (The popularity and relevance of your Facebook page directly influences your overall Google ranking, so relevant regular Facebook posts that are liked and shared will actually boost your websites visibility in the Google search engine. Isn't that amazing?)
It all sounds quite technical but there is no need to feel daunted, leave it to us to show you how Facebook ads are the most targeted traffic you can buy.
A simple strategy for promoting your business through social media is outlined below
Month 1 Fan Acquisition
Upload custom audience - Via Ads Manager you can only upload up to 5,000 contacts from a CSV, this means if you have a database of email addresses we can upload these into Facebook. Typically at least 40% of the people on your list with be active Facebook users.
Incentivised page posts - encourage relevant people within the area to like your page by posting relevant content to acquire fans.
Depending on your main goal i.e. attracting new vendors, sourcing new buyers, we can post informative adverts about valuation days, types of items you are looking for, forthcoming auction events etc to attract the right kind of customer.
Month 2 Engagement
The more people interact with your page, the better it is for your overall SEO. The popularity and relevance of your Facebook page directly influences your overall Google ranking, so relevant regular Facebook posts that are liked and shared will actually boost your websites visibility in Google. By posting engaging content with a personal informal tone we will see your page post engagement increase and boost your brand awareness in the local area and further afield.
Month 3 Conversion
Now that we have expanded your audience and built up relationships with the right people we can convert them to clients/customers with specific 'call to action' adverts for example 'click here to consign to auction today', or 'register to be notified about our next valuation days'